evaluation**

magazine cover

Planning of title and image

cover & spread analysis

double page analysis #2

double page spread analysis #1

magazine cover analysis (special edition)

magazine cover analysis (regular edition)

mood board (special edition)

mood board (regular edition)

conrasting music video analysis

Our contrasting music video

Contrast and Similarities of "We find love/blessed(Daniel Caesar)" and Sicko mode (Travis Scott)"


Differences

One difference is that in "Sicko mode", it displays the representations of mostly black people in different areas of evident poverty. Whereas, in "we find love/blessed", the level of portrayal in terms of race is equal; there are no injustices' in how long each type of person has on the camera . Furthermore, another difference is that the way the genders are being perceived are completely different too because, the women in "sicko mode" are being displayed as axiomatically quite materialistic and like their only purpose is to flaunt their cleavage, extremely sexual behaviour. Whereas, in "We find love/blessed", the woman being shown is quite caring and loving and ultimately has some personality that is being shown, a much more positive outcome. In addition, the males in both clips are contrasting too because in "Sicko mode", when it came to the mise-en-scene, the males are all filled with incredibly expensive jewellery and flashy cars, and being seen throwing money around, however, in "We find love/blessed", there is none of that, there is all heart and characteristic rather than materialistically valuable items. All feeling than flexing.

Another difference would be the composition of imagery when it came to the editing. In "We find love/blessed", the video itself is presented quite old and vintage-like despite being composed only 2 years ago. This suggests that the quality was inserted purposefully for a specific effect and message of music, since the technology would have been there to make it more modern and up to date. Whereas, in "Sicko mode", being uploaded almost a year to date, the type of imagery being used in much more modern and up to date with the latest trends and therefore, you can see a clear, concise difference in the background production to these clips and the different ideas and mindsets people had thought of for the objective of the music videos.



Similarities

A similarity shown within both of the different clips is that, there are some areas depicted within each clip are quite run down and shown to be quite poor places, whether they are actually or not meant to be, we do not know, but that is how they are being shown. Moreover, another similarity is that when it comes to editing, both have a lot of jump cuts and dissolve transitions. In addition, they both have incorporated most of the different angles of camerawork that could be added. For example: High, Low, Canted, Eye level, Bird's eye and worm's eye views. When it comes to the different shot sizes, they are similar too, having: Both "extreme long shots (XLS) and long shots (LS)" [Whole subject can be seen, subject is faraway] of scenery, characters and objects.

There are both "close up (CU) and big close up (BCU) [Top of head and shoulders, whole head]. (00:00 - 00:25).


Another similarity would be that the movement of the camera had many different perspectives and angles. The different ways it had were similar to each others clip and it included: Tilt, Ped, Dolly, Zoom, Crane, and POV. These are used for different specific effect and so because both clips incorporated these different movement techniques, it could suggest that some of the aims may be similar in terms of what they want the audience to feel.


Genre

 The genre of "Sicko mode" is Hip-Hop/Rap.

         The genre of "We find love/blessed" is Jazz/Soul.

Music video analysis

Daniel Caesar - We find love/blessed [official video] Analysis


Audience - The audience may be the adult/middle aged community due to the fact that the video itself is presented quite old and vintage-like despite being composed only 2 years ago. This suggests that the quality was inserted purposefully, since the technology would have been there to make it more modern and up to date.

Genre - The genre of music may be "Jazz" due to the type of instrumental and the : delicate, moving, sweeping and slow tempo of the artists voice and the instrumental.

Representation - The male character is portrayed as a gentleman and ultimately a happy person. This is clearly depicted when he is hugging the girl in the back of his car and they are laughing and having fun. (01:05). The female is also portrayed as happy too and overall confident with herself when she is enjoying the views and dancing out in the open. Free.


Extra information
Editing - There are a lot of jump cuts (sudden cut from one shot to another).

             - There are some "dissolve" transitions (gradual fade as the image dissolves.)

Performance - Carefree, Realistic, Chemistry, Adventurous, Flirtatious (Words to describe it).

Angles - There are almost all the different specified angles originated in the different scenes. (E.g.                     High, low, canted, eye-level, bird's eye, worm's eye view.)


Shot size - There are both "extreme long shots (XLS) and long shots (LS)" [Whole subject can be                           seen, subject is faraway] of scenery, characters and objects.

                - There are both "close up (CU) and big close up (BCU) [Top of head and shoulders, whole                     head]. (00:00 - 00:25).

EXPLORE REPRESENTATIONS OF GENDER IN RIPTIDE (2013)

EXPLORE REPRESENTATIONS OF GENDER IN RIPTIDE (2013)

In the music video the director portrays women as being constantly sexualised and objectified. This idea is clearly demonstrated through the shots whereby the woman character was being ‘dragged to the darkness’, emphasising the fact that women are often isolated and are trapped to a place where they suffer loneliness or worse depression. Furthermore, the smearing of the woman’s make up symbolised the bloods and the wounds from the abuse that she has experienced due to the unfortunate downfall of her relationship with the male character, hence the result of the bad decisions and the dangerous lifestyle she chose. As a result the audience may feel utterly sympathetic towards the female character since women in society as seen as less powerful than men physically, therefore she lacks control to fight for herself and to escape this nightmare. The director uses mise-en-scene by including the shot of the ocean which is referred to as the ‘riptide’ which symbolised that the woman is running away/ trying to escape the violence and threat that is behind her. Thus, the back shot perspective of her running supports this idea as well. The director also uses parallel editing whereby the images matches the lyrics to drive the focus on the narration and the message of the video, rather than the performer. This highlights that the both the director and the artist are campaigning against violence with women, especially domestic violence due to the increased number of sexual violence between couples in this generation.


In addition, the music video starts with a shot where a women was undressing and her face was not seen shows how women are appreciated for their body rather than their personality and that men only used women to fulfill their lust. Also, the scene where the woman was singing in the stage suggests that she is being controlled in a way as the words/lyrics coming out of her mouth are quite rehearsed as if someone was demanding her to ‘perform’ even when she is abused. With these scenes the audience may be confused because the video consists of many shots. However, the audience may later understand the narration as the video transforms from being all lively to distressing. The genre is a combination of pop and modern jazz as it seems upbeat which contrasts the message behind the video which mirrors how relationships can be sometimes, we often think that people are in happy relationships regarding on what they put up on social media but we are unaware on what happens behind closed doors such as violence and abuse.